Tourism meets conservation as first citywide Pollinator Trail is launched in St Davids

St Davids may be the smallest city in the UK, but it stands tall in terms of innovation, tourism band conservation. Pioneered by Dr Beynon’s Bug Farm, The Pollinator Trail is an innovative community-wide venture connecting tourism sites across the St Davids peninsula. The project aims to raise awareness about the importance of insect pollinators and to inspire people to preserve existing, or create new, pollinator habitat to combat pollinator decline. “The Pollinator Trail is a real asset to St Davids,” says Lord Elis-Thomas, Minister for Culture, Tourism and Sport. “Showcasing the diversity and quality of local businesses, Welsh artwork and the natural environment, The Pollinator Trail provides a vibrant and unique experience for visitors to rural West Wales”.

The Pollinator Trail consists of two trails: The City Trail takes in a selection of businesses and heritage sites within the city centre while the Explorer Trail stretches further across the St Davids peninsula and includes Whitesands Beach, Ramsey Island, The Bug Farm, cafes and gardens. A different insect pollinator is showcased at 18 different locations and the treasure hunt style trail encourages participants to collect answers to ‘Bug Brain Teasers’ at each site.

With all the answers collected, participants can be entered into a prize draw.

The Bug Farm’s passion for linking art and science is displayed along the trail, with each site displaying a pollinator inspired piece of Welsh artwork. Mosaics, paintings, photographs, sculptures and textile pieces provide an impressive exhibition to accompany a vivid and engaging introduction to entomology.

Linking conservation, creativity and a sense of adventure, The Pollinator Trail provides a new and exciting way to explore the St Davids peninsula. For more information or to download a spotter guide and map visit

The Pollinator Trail has been part funded by the Tourism Product Innovation Fund and Biodiversity Solutions. Resulting revenue from the project aims to ensure an ongoing legacy for sustainable tourism in Wales.

Penrhiw Priory is delighted to be home to a small section of The Pollinator Trail.