Set within the landscape of Pembrokeshire, Wales, lies a remarkable story of rediscovery, preservation, and transformation. Keith Griffiths, the owner and founder of Retreats Group, has not only rekindled his personal connection with St Davids but has also ignited a powerful vision to rejuvenate the local economy and cultural heritage through a series of thoughtfully curated properties and the establishment of the Retreats Group.
Keith Griffiths’ relationship with St Davids dates back to his childhood, when he first set foot on the picturesque peninsula at the age of five. With its narrow one-mile width and six-mile length, this idyllic location is graced with a microclimate, ever-changing skies, and an abundance of pristine beaches. It was within this breathtaking environment that Griffiths experienced the joys of cycling along the peninsula, visiting the various beaches, and cultivating an early appreciation for nature’s wonders.
Life led him away from St Davids for five decades as he dedicated his efforts to building the successful international architectural company of Aedas. Only when he became a parent did he recognise the fleeting nature of time and the importance of connecting his children to the roots of his upbringing. This realisation led him to bring his family back to St Davids, a decision that would soon evolve into a transformative venture.
In 2009, Griffiths began by purchasing Penrhiw Priory, a historic property located in the St Davids Valley. Motivated to provide a space for his family to convene, he embarked on a refurbishment journey. This endeavour was not merely an exercise in architecture but a testament to his commitment to preserving the cultural fabric of St Davids. Griffiths’ instinct for sustainability and community engagement kicked in as the property was revived, prompting him to open its doors as a holiday rental.
Penrhiw Priory’s success was a motivating factor for Griffiths to persist in his conservation endeavours. When the opportunity arose to acquire Roch Castle, an irresistible proposition, he couldn’t refuse. Yet, the path to financial sustainability led him to a creative solution. He used his connections to procure Twr y Felin Hotel and the adjoining field from old friends. With the three establishments under his care, Griffiths was tasked with creating sustainable operations that could contribute to the local economy and retain the region’s charm.
Keith Griffiths’ aspirations exceeded the conventional goals of property management. He envisioned a future where St Davids could thrive as a haven for high net-worth tourists, breathing new life into its economy and cultural heritage. To ensure that this vision would endure beyond his lifetime, he established the Retreats Group. This company serves as a mechanism to safeguard the properties and its mission to reinvigorate North Pembrokeshire.
The company embodies Griffiths’ belief in the power of tourism to drive positive change. By attracting affluent visitors to the area, the company aims to elevate the local economy and celebrate the historical significance and natural beauty of St Davids. This philanthropic endeavour is a gift to the community, a manifestation of Griffiths’ dedication to nurturing the region that nurtured him.
The growth of the Retreats Group has been nothing short of remarkable. From its humble origins, it has evolved into a hospitality empire, employing over 70 people. The economic impact of Griffiths’ vision is palpable, as the Retreats Group contributes to local job creation and economic stimulation.
Keith Griffiths’ journey from childhood memories in St Davids to the helm of the Retreats Group and the establishment of the Retreats Group is a testament to the enduring power of place and purpose. His story underscores the ability of individuals to catalyse change by honouring history, fostering economic growth, and nurturing the soul of a community.
