Born around 1132, Rhys ap Gruffudd inherited a turbulent kingdom. His family had spent generations resisting the growing power of the Normans, who had established castles and settlements throughout South Wales following the Norman Conquest.
Rhys became ruler of Deheubarth in 1155 and spent much of his reign navigating the difficult relationship between the Welsh princes and the English Crown. At different times he fought against the Normans, negotiated with Henry II and expanded his influence across southwest Wales.
Following the death of Henry II in 1189, Rhys took advantage of the changing political landscape and moved against a number of Anglo-Norman strongholds. He captured several castles and reasserted Welsh control over large areas of the south and west.
His influence in Pembrokeshire was particularly significant. Historical records show that he controlled a number of important locations in the region, including Nevern, while his campaigns brought him into direct conflict with the Norman and Flemish communities that had become established across Pembrokeshire.